Clever and hard to ignore.
Good news that the oil leak for now is stopped. Hopefully the containment will hold and the crisis if over except for the cleanup.
The lesson for me is to keep pressure on businesses and on politicians to punish those companies who act according to the idea that it is cheaper to clean up than to do what is necessary to be safe in the first place - even though lives and livelihoods may be lost in the resulting disasters. With the examples of BP and Massey Energy before us, we must insist on corporate governance that pays attention to these factors. On my Sustainability at the Georgia Tech Library (http://libguides.gatech.edu/sustain) research guide, under the "Green Shopping" category, I link to several sites that rank companies on their corporate governance.